How to Book Shows as an Independent Artist: Why Your Cat Might Be the Best Manager You Never Knew You Needed

How to Book Shows as an Independent Artist: Why Your Cat Might Be the Best Manager You Never Knew You Needed

Booking shows as an independent artist can feel like trying to solve a Rubik’s Cube blindfolded—challenging, confusing, and occasionally frustrating. But fear not! With the right strategies, a dash of creativity, and maybe a little help from your feline friend, you can navigate the live music scene like a pro. Here’s a comprehensive guide to help you book shows, build your audience, and maybe even make your cat proud.


1. Understand Your Brand and Audience

Before you even think about booking a show, you need to know who you are as an artist and who your audience is. Your brand is your identity—it’s what sets you apart from the millions of other musicians out there. Ask yourself:

  • What genre do I fit into?
  • What themes or messages do I want to convey through my music?
  • Who is my target audience? (Age, location, interests, etc.)

Once you’ve nailed down your brand, you can start targeting venues and events that align with your style and audience. For example, if you’re a folk singer-songwriter, you probably won’t book a show at a heavy metal club (unless you’re going for an ironic twist).


2. Build a Strong Online Presence

In today’s digital age, your online presence is your calling card. Venues and promoters will often check out your social media, website, and streaming platforms before deciding to book you. Here’s how to make a great impression:

  • Create a Professional Website: Include your bio, music, photos, press kit, and contact information.
  • Leverage Social Media: Post regularly, engage with your followers, and share behind-the-scenes content.
  • Stream Your Music: Platforms like Spotify, Apple Music, and Bandcamp are essential for showcasing your work.

Pro tip: If your cat is photogenic, feature them in your social media posts. People love animals, and it might just help you go viral.


3. Network Like Your Career Depends on It (Because It Does)

Networking is the lifeblood of the music industry. Attend local shows, open mics, and industry events to meet other musicians, venue owners, and promoters. Here’s how to network effectively:

  • Be Genuine: Don’t just hand out business cards—build real relationships.
  • Collaborate: Partner with other artists for joint shows or projects.
  • Follow Up: Send a thank-you email or message after meeting someone new.

Remember, your cat can’t network for you (unless they’re exceptionally talented), so put yourself out there.


4. Research and Target the Right Venues

Not all venues are created equal. Some are perfect for your style, while others might be a mismatch. Research venues in your area and beyond to find the best fit. Consider:

  • Capacity: Are you looking for intimate coffee shops or larger concert halls?
  • Genre Fit: Does the venue typically host artists like you?
  • Location: Is it accessible to your target audience?

Once you’ve identified potential venues, reach out with a professional email that includes your press kit, links to your music, and a brief pitch about why you’d be a great fit.


5. Create a Killer Press Kit

Your press kit is your resume as an artist. It should include:

  • Bio: A concise and engaging story about who you are and what you do.
  • Music: Links to your best tracks or a full album.
  • Photos: High-quality images that reflect your brand.
  • Press Coverage: Any articles, reviews, or interviews you’ve been featured in.
  • Contact Information: Make it easy for promoters to reach you.

Bonus points if your press kit includes a photo of your cat subtly photobombing in the background.


6. Start Small and Build Momentum

If you’re just starting out, don’t expect to book a stadium tour right away. Begin with smaller, local shows and gradually work your way up. Here’s how:

  • Open Mics: Great for testing new material and meeting other artists.
  • House Shows: Intimate and personal, these can help you build a loyal fanbase.
  • Local Festivals: Often more accessible than big-name events.

As you gain experience and exposure, you can start targeting larger venues and events.


7. Promote Your Shows Like Crazy

Booking a show is only half the battle—you also need to get people to show up. Here’s how to promote effectively:

  • Social Media: Create event pages, share countdowns, and post teasers.
  • Email Marketing: Send newsletters to your mailing list with details about the show.
  • Flyers and Posters: Old-school but still effective, especially in local communities.
  • Collaborate with Other Artists: Cross-promote each other’s shows to reach a wider audience.

And don’t forget to enlist your cat as your unofficial mascot. A cat in a tiny band t-shirt is irresistible.


8. Be Professional and Reliable

Your reputation is everything in the music industry. Always:

  • Show Up on Time: Punctuality is a sign of respect.
  • Communicate Clearly: Keep promoters and venue owners in the loop.
  • Deliver a Great Performance: Your live show is your chance to shine—make it count.

If you’re reliable and professional, promoters will be more likely to book you again and recommend you to others.


9. Consider Hiring a Booking Agent (or Training Your Cat)

As your career grows, you might find it helpful to hire a booking agent. They have the connections and expertise to secure better gigs and negotiate contracts. However, if you’re not ready for that step, you can continue booking shows yourself—or, you know, see if your cat has any hidden talents in the field.


10. Learn from Every Experience

Every show is a learning opportunity. After each performance, reflect on what went well and what could be improved. Ask for feedback from the audience, venue staff, and fellow artists. Use this knowledge to refine your craft and improve your future shows.


FAQs

Q: How do I find venues that book independent artists? A: Start by researching local venues online, attending shows, and asking other musicians for recommendations. Many venues have submission forms on their websites for booking inquiries.

Q: What should I include in my booking email? A: Keep it concise and professional. Include a brief introduction, links to your music and press kit, and a clear request for a booking opportunity.

Q: How can I attract more people to my shows? A: Promote heavily on social media, collaborate with other artists, and offer incentives like early bird tickets or exclusive merchandise.

Q: Can my cat really help me book shows? A: While your cat might not have the connections (yet), they can certainly add charm to your online presence and help you stand out. Plus, who doesn’t love a cat with a guitar?


Booking shows as an independent artist is no easy feat, but with persistence, creativity, and maybe a little help from your furry friend, you can turn your musical dreams into reality. Now go out there and rock the stage—your cat is counting on you!